The Creative and Cultural Industries are emerging as a new engine of growth and development in the world economy.
Creative and Cultural Industries are referred to as ‘the interface between creativity, culture, economics and technology as expressed in the ability to create and circulate intellectual capital, with the potential to generate income, jobs and export earnings while at the same time promoting social inclusion, cultural diversity and human development’.
Our Creative Industries include Music, Film, Dance, Theatre, Visual and Performing Arts, Heritage and Literature, Festivals and Broadcasting.
Strategic plans for the development of certain sectors (i.e. Music, Fashion and Film) represented by CreativeTT can be found on the company’s website at: http://www.creativett.co.tt/.
Further the Ministry of Community Development Culture and the Arts has developed a National Policy on Culture and Arts (NPCA) which can be found at: https://cdca.gov.tt/national-policy-on-culture- and-the-arts/
However, together with Tourism, arts, culture and entertainment are among the hardest hit by COVID-19 and this sector will be among the last to fully reopen, resulting in serious personal hardship for all industry players. The PNM Government has thus made available as a short- term relief measure, an individual grant of $5,000 to all artistes at a cost of $25M as part of the Covid-19 support programme.
To unlock the economic potential of the creative and cultural industries and create jobs, the PNM will:
- Continue to provide direct financial support to artistes and creatives
- Promote and provide support for intellectual property protection
- Establish and promulgate a local content guideline to local media houses
- Promote the export of locally created content
- Support the transition of creatives from the informal sector to the formal sector
- Emphasize critical thinking skills in the education sector
- Encourage targeted and creative business models, such as the cooperative business model, to stimulate growth in the sector
- Provide local and foreign training opportunities
- Create improved markets for locally produced cultural products.
- Collect and publish local cultural statistics in keeping with international standards
- Encourage the use of artists’ guilds to promote equity, decent work, standards, and quality management.
- Pursue market opportunities for cultural goods and services through the MTI and MFCA and overseas missions.
- Partner with tertiary training institutions to provide training in management of artistes and cultural industries
- Enforce Intellectual Property laws and regulations
- Develop an action plan to guide the expansion, marketing and utilization of cultural goods and services in the digital domain
- Promote initiatives geared towards improving digital literacy for local actors
- Develop and market a comprehensive calendar of events to provide a holistic tourism experience for international and local tourism
- Provide fiscal incentives for corporate sponsorship in the staging of cultural events
- Establish permanent, state of the art facilities for artisans at ports of entry
- Support research and development to make indigenous craft competitive
- Provide fiscal incentives aimed at increasing the percentage of local music played on radio stations
- Strengthen and expand music education, and training
- Grow the local film industry by strengthening the Production Expenditure Rebate Programme
- Marketing location T&T in the international arena for international film products
- Enforce existing Trade Agreements and enact legislation to support our Film Industry (e.g. filming permits and local content)
- Grow the local fashion industry by broadening and deepening market access for all involved through partnerships and targeted involvement in international trade shows
- Align local fashion industry activity with international market cycles and key international events
In addition, the PNM will focus on 7 major transformative projects and programmes that are worthy of consideration:
- The Carnival Museum
- Steelpan Manufacturing
- Festival Tourism
- Travel Subsidies for artistes to CAL destinations
- Establishment of a Creative Ambassadorship Programme
- Artists’ Council and Board
- Arts Management and Financial Services Task Force
THE CARNIVAL MUSEUM
The PNM will establish a Carnival Museum in Port of Spain, to host and showcase exhibits of mas, music, and pan.
Besides the spatial features of the Carnival Museum as a unique tourist attraction, the Museum is expected to have the following impacts:
SUSTAINABLE ECONOMIC IMPACT
The Museum will earn foreign exchange and provide both direct and indirect employment for skilled and semi-skilled persons throughout the year.
PRESERVATION OF OUR CARNIVAL
The Carnival Museum will be very dynamic, adding new material each year as outstanding costumes, music and pan innovations are produced.
EDUCATION AND CULTURAL HISTORY
The Carnival Museum will bring to life those things that are read in history books about Carnival, the invention of Pan and the carnival arts.
To promote and grow the steelpan industry, the PNM will stimulate local demand and economic activity by:
- Continuing and completing the contract awarded to Pan Trinbago in 2013 for Supply, Delivery, Installation and Commissioning of Steelpan Ensembles and Accessories for 25 Schools, which was stopped by another Government
- Restarting the Pan in Schools Programme
- Building Supply Capacity and Capability through supporting our pan manufacturing capability and capacity both in terms of plant and equipment and critical skills
- Eliminate Production Constraints such as deficiencies in tuning capacity, chroming Services, raw materials, and Standardization of Pans.
- Develop steelpan manufacturing for export.
- Support Intellectual Property rights for the instrument
- Develop a National Governance Framework for the steelpan in Trinidad and Tobago
FESTIVALS AND EVENTS TOURSIM
Outside of Carnival, Trinidad and Tobago is a land rich with festivals.
There are as many as ten other national, community and religious festivals, spread over the calendar year which can be attractive to local and international tourists. These include – Divali, Ramleela, Phagwa, Hosay, Tobago Heritage Festival, Tobago Blue Food Festival, Paramin Parang, Point Fortin Borough Day, La Divina Pastora (Siparia Mai Festival) among others. While Carnival is, and will remain, the big drawing card, Trinidad and Tobago can leverage on its popularity to build interest in other festivals.
The economic and social benefits of community festivals and events are well documented and include:
- Stimulating economic activity in the communities
- Strengthening relationships and building community cohesion
- Fostering Pride in the communities (consider Felicity, Paramin and Point Fortin)
- Educating our people about our multicultural society
TRAVEL SUBSIDIES FOR ARTISTES
To make access to regional and international festivals more affordable, the PNM will create a Travel Subsidy Programme for our artistes.
CULTURAL AMBASSADOR PROGRAMME
The PNM grasps fully the important role our creatives play in representing brand Trinidad and Tobago regionally and internationally and will establish a Cultural Ambassador Programme for outstanding local artistes.